Online Merchants
Job Zone 4 - Considerable preparation needed
Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
Median pay: $83,050/yr (U.S. national, May 2025)
Typical range nationwide (10th–90th percentile). This is a population snapshot, not a personal prediction - actual pay varies by location, employer, and experience.
Job outlook: +3% projected growth, 2024–2034 — about as fast as average.
About 108,200 openings per year, on average, over the decade.
Typical entry-level education: Bachelor's degree.
Source: U.S. Bureau of Labor Statistics, OEWS and Employment Projections.
• Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
• Receive and process payments from customers, using electronic transaction services.
• Create, manage, or automate orders or invoices, using order management or invoicing software.
• Deliver e-mail confirmation of completed transactions and shipment.
• Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
• Purchase new or used items from online or physical sources for resale via retail or auction Web site.
• Determine and set product prices.
• Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
What's the median pay for Online Merchants?
The median pay for Online Merchants is $83,050 per year, per the U.S. Bureau of Labor Statistics.
What's the job outlook for Online Merchants?
Employment for Online Merchants is projected to change +3% from 2024 to 2034 - about as fast as average.
What education is typically required for Online Merchants?
Typical entry-level education: Bachelor's degree.
How many job openings are there each year for Online Merchants?
About 108,200 openings per year, on average, over the decade.