Marketing Managers

Job Zone 4 - Considerable preparation needed

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Pay & job outlook

Median pay: $166,790/yr (U.S. national, May 2025)

$90,260$293,610

Typical range nationwide (10th–90th percentile). This is a population snapshot, not a personal prediction - actual pay varies by location, employer, and experience.

Job outlook: +6.6% projected growth, 2024–2034 — faster than average.

About 34,300 openings per year, on average, over the decade.

Typical entry-level education: Bachelor's degree.

Source: U.S. Bureau of Labor Statistics, OEWS and Employment Projections.

Top skills

Active LearningSocial PerceptivenessActive ListeningSpeakingReading ComprehensionCritical ThinkingMonitoringPersuasionJudgment and Decision MakingNegotiation

Top knowledge areas

Sales and MarketingEnglish LanguageAdministration and ManagementCustomer and Personal ServiceCommunications and MediaMathematicsComputers and ElectronicsDesign

Core tasks

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

• Develop pricing strategies, balancing firm objectives and customer satisfaction.

• Compile lists describing product or service offerings.

• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

• Consult with product development personnel on product specifications, such as design, color, or packaging.

• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Frequently asked questions

What's the median pay for Marketing Managers?

The median pay for Marketing Managers is $166,790 per year, per the U.S. Bureau of Labor Statistics.

What's the job outlook for Marketing Managers?

Employment for Marketing Managers is projected to change +6.6% from 2024 to 2034 - faster than average.

What education is typically required for Marketing Managers?

Typical entry-level education: Bachelor's degree.

How many job openings are there each year for Marketing Managers?

About 34,300 openings per year, on average, over the decade.