Advertising and Promotions Managers
Job Zone 4 - Considerable preparation needed
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Median pay: $133,660/yr (U.S. national, May 2025)
Typical range nationwide (10th–90th percentile). This is a population snapshot, not a personal prediction - actual pay varies by location, employer, and experience.
Job outlook: -2.2% projected growth, 2024–2034 — declining.
About 2,100 openings per year, on average, over the decade.
Typical entry-level education: Bachelor's degree.
Source: U.S. Bureau of Labor Statistics, OEWS and Employment Projections.
• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
• Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
• Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• Coordinate with the media to disseminate advertising.
• Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
• Plan and execute advertising policies and strategies for organizations.
• Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
• Prepare budgets and submit estimates for program costs as part of campaign plan development.
What's the median pay for Advertising and Promotions Managers?
The median pay for Advertising and Promotions Managers is $133,660 per year, per the U.S. Bureau of Labor Statistics.
What's the job outlook for Advertising and Promotions Managers?
Employment for Advertising and Promotions Managers is projected to change -2.2% from 2024 to 2034 - declining.
What education is typically required for Advertising and Promotions Managers?
Typical entry-level education: Bachelor's degree.
How many job openings are there each year for Advertising and Promotions Managers?
About 2,100 openings per year, on average, over the decade.